Employee engagement is a hot topic within corporate management circles. Effective business leaders understand that one of the keys to success is developing and maintaining an engaged workforce. An integral step in ensuring this is achieved is carrying out employee engagement surveys. Here we run through some top tips for planning and conducting these surveys.
Last week we had a look at what constitutes ‘employee engagement’. But what’s the best way of managing employee engagement? The first essential task in doing so is conducting employee engagement surveys (also known as employee feedback surveys).
Top tips for Employee Engagement Surveys
We’ve put together the following 10 helpful tips for conducting effective employee engagement surveys:
1. Define the objectives of your survey
Establish clear goals that you want to achieve by carrying out the employee engagement survey. From these goals, you can work out the best way to plan and conduct your survey.
2. Determine which departments to include in the survey
The goals of your survey will also allow you to find out which departments to include in your survey. You can, of course, survey the entire business if that is a more desirable option.
3. Integrate employee representatives into organizing the survey
Including employee representatives in shaping the survey questions can help make sure that you will address their key concerns.
4. Distribute tasks and create a timetable
Set up a project team to implement the survey. In doing so, you will need to allocate tasks and deadlines to each team member.
5. Save time and money – carry out employee engagement surveys online
Online surveys provide an easy and secure survey experience. Create questionnaires online with ease and obtain legally-valid and secure results at the click of a button.
6. Formulating the survey: be neutral!
Make sure survey questions are phrased in as neutral a way as possible. This will ensure that participants are not unduly influenced to respond in any particular way.
7. Protect the anonymity of employees
Employee data should be protected throughout the entire survey process. Completed survey responses must not be able to be linked back to individual employees.
8. Share the goals of the survey with your employees
Inform your employees about why you’re conducting the survey so they are prepared to give meaningful feedback.
9. Create a checklist for implementing the survey
Make a checklist to ensure that no step is forgotten in organizing and carrying out your employee engagement survey.
10. Share the survey results
Inform all participants about the results of the survey and what organisational changes will take place to address the concerns raised.
Following these helpful tips will put you well on the way to effectively measuring and managing employee engagement in your organisation. Stay tuned next week for a closer look at carrying out engagement surveys online.