Today, the 12th of August, is “International Youth Day”. This growing generation has been given many names – from “Generation Y” and “Digital Natives” to “Generation Maybe”. Naturally all of these labels are mere approximations in the attempt to figure out a generation raised under entirely different political and media environments than those generations before it. Youth participation in elections throughout Europe has reached a historic low – a disconcerting trend. On this occasion we are shedding some more light on the youth’s relationship to democracy and elections.
In our article on association charters we provided you with fundamental insight into the content that an association charter must, should and may contain. The charter dictates association life in the form of a constitution and is thus closely tied with the goals, work methods and decision-making regulations of an association. Throughout several years of […]
“Unity is strength” goes the adage, which is why a group of people will often form a union to achieve a common goal. And with a formal union, club or society come democratic procedures, elections and ballots. But a union, or association, also needs rules. Continue reading
Everything you do to motivate voters to cast their ballots is part of that big arena known as “advertising”. To be precise, you, as the organiser of an election, are also an advertiser during this time.
Advertising is an immensely diverse and heavily researched discipline. Through massive studies are conducted to work out which advertisement works best when, and why. Coupled with this is another major field of research: psychology.
If you are already an advertiser, you can use knowledge from the study of the effectiveness of advertising for your election – e.g. that memories or repetitions can contribute to motivation.
The majority of British citizens want the opportunity to vote online. This was revealed by two polls from the market research institute YouGov, commissioned by WebRoots Democracy. Continue reading
Considering the needs of modern voters – that was the subject of our fifth tip to increase voter participation. Naturally, a large number of these modern voters consist of the younger generation. Continue reading
Along with the legally stipulated election of equal opportunities, officers in federal, and state offices, elections for equal opportunity officers are also regularly held in corporate bodies under public law, universities and other institutions and companies. These elections can only be secure, legally binding, cost-efficient and comfortable when held online. Continue reading
The term “social pressure” has truly negative connotations. This primarily stems from the word “pressure”, which is used in the context of force or – especially nowadays – exhaustion in the workplace. However, social pressure is a phenomenon that has been around for as long as forms of community have existed. Because, as described in […]
Youth councils represent the interests of the youth at the municipal level and are generally re-elected every two years. More and more municipalities have since come to hold their Youth Parliament elections online – and for good reason. Continue reading
In America, being invited to vote by celebrities is already a common practice. Stars from the music and film industries like Pharrell Williams, Clint Eastwood, Madonna or George Clooney ask fellow citizens – often through the internet and social networks – to participate in elections. Celebrities from Hollywood enjoy great admiration, and idols are emulated. […]
Editorial representatives are regularly elected at public service broadcasters. Now, in June 2015, the voters of a public media firm were asked to elect their new editorial committee online. Continue reading
The voting period has already started and you want to get voters on board who haven’t yet cast their ballots? But circular emails and letters too often end up in the (digital) wastebasket. One reason for this is that everything you are writing is mostly repetitive. The voters already know that the election is going […]