The major US news networks that make up the National Election Pool have enjoyed a monopoly over the collection of exit polling data for almost three decades. However, the 2016 presidential election saw the emergence of some new, digitally minded individuals involved in exit polling. Continue reading
Many see the advent of social media as a boost for democracy. Information is now shared through cyberspace unfettered by government or media censorship, allowing people to participate freely in democratic discourse. However, when exit polls and twitter mix it can have negative consequences for democracy. Here’s why. Continue reading
Much like exit polls, opinion polls are surveys which ask members of the public certain questions relating to politics and elections. However, there are a number of key features which distinguish opinion polls from exit polls. Continue reading
Exit polls are surveys which ask people how they voted directly after leaving the polling station. Since maintaining the secrecy of the ballot is a pillar of democracy, conducting exit polls is the only way to gain insights into how and why people voted in a particular way on election day. Continue reading